RFID look cool in this commercial

Just watch this video below, it’s a really cool IBM commercial on RFID. A pretty lady sitting at a help desk in the middle of a deserted road forces a cargo vehicle to stop. The driver jumps out of the vehicle and questions the lady as to what she was doing in the middle of the road. She informs him in a confident manner that he had lost his way out and when he asks how she knew about it, the lady at the help desk replies that the RFID tags on the cargo informed her that the vehicle had lost its way.

The driver gets back into the truck and tells his accomplice that the boxes told her that they had lost their way. The accomplice replies that ‘May be the boxes should drive’ and he is probably right since the boxes seemed better informed than the driver but alas boxes cannot do that. It’s a really nice commercial which highlights the power of RFID technology in performing the function of tracking assets. You will enjoy it for sure.

Video Link

original blog at www.rfidweblog.com

IBM RFID Clipped tag

The IBM clipped tag technology allows consumers to tear off the antenna of an RFID tag, thereby significantly reducing the tag’s read range to just a few inches. This makes it extremely difficult to read tags within an individual’s personal space without being noticeable. The clipped tag gives consumers the ability to simply “opt out” and protect their privacy. The chip, however, retains full functionality otherwise. This enhances consumer privacy while maintaining the benefits of the technology, such as product authentication or recalls.

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